What is programmatic advertising?
It is a type of online advertising in media and digital platforms in which the advertiser buys audiences and not spaces as in traditional advertising
Thanks to 500,000 calculations in a second you know the interests, preferences and habits of a specific IP address in other words: a potential customer! If we know that someone is interested in buying a car we can target the person with a relevant advertisement even when the person is browsing on other websites not related to cars.
- Low investment costs.
- The budget is defined by the customer.
- Higher reach.
- Better results and succesful strategies.
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