What is a corporate identity manual?
It is a document that will help people identify the rules and guidelines of your company, such as colors, positions, shapes and variations of the visual identity, sources, applications, etc. The idea is that everything is in line with each other
Imagine that you have a company with different headquarters or points of sale and that each one has different colors, font sizes, fonts, images, etc ... That wouldn't come across very professional, do not you think? For this reason, the corporate identity manuals are created, so that all people contributing to your company(designers, publicists, etc.) have a guide on the correct use of all elements important to your company.
Benefits of a corporate identity manual:
- Safe a lot of time
- Solide execution of the identity
- Wide recognition
- Consistency in visual representation