What is online performance marketing?
It is a type of digital advertising in which the advertiser only pays for the achieved results
Together we will set clear, achievable and measurable objectives. These objectives can be measured by several components, for example: by click, likes, leads, sales, downloads, etc. In performance marketing campaigns, the most important aspect is that regardless of the channel you are working with, the advertiser will only pay for the results that are achieved.
![programatica_3 imagen What is online performance marketing? - Emerald Studio Agencia Digital - Bogotá, Colombia](/images/servicios/programatica_3.png)
![programatica_2 imagen iPad](/images/servicios/programatica_2.png)
![programatica_1 imagen What is online performance marketing?](/images/servicios/programatica_1.png)
Benefits of Online Performance Marketing
- Savings on investment costs
- Measured by the succes of the campaign
- Highly effective in direct reach