Today, having a strong online presence is almost a necessity for the growth of a new business. The COVID crisis and its many quarantines has birthed the need to rethink the traditional business model. The way companies have always operated is no longer good enough in the world's current context, so much has been revealed in 2020.
Many new entrepreneurs will make the simple choice of not investing any time or resources building a digital presence, and will prioritize other endeavors. Surely, a great online presence will come at a price, but, in the long run, it will never compare to the cost of its absence.